Suphian Tweel

Product leader. Led payments at YouTube; builds Abacus Labs and suph.app.

Product / Payments / AI

Good ideas deserve to get made.

I’m Suphian. I work in product and I like to turn ideas into things people can try, use, and enjoy. I care about how they work, how they look, and what happens when they meet the real world. I also founded Abacus Labs, and suph.app is where I play with new ideas.

Work

Steadily

Principal Product Manager · 2026 – Present · Austin, Texas

Steadily sells landlord insurance for rental property owners and investors.

YouTube

Senior Product Manager · 2020 – 2026 · New York City

Led execution of a payment system for high-profile launches including YouTube Shorts and YouTube Premium Lite. Managed over $6 billion in music payments, optimized global operations, and ensured compliance with regulatory and contractual obligations. Also led a major fraud detection initiative that surfaced and mitigated a royalty scam covered by Billboard.

Google

Principal Analytical Lead · 2018 – 2020 · Ann Arbor, Michigan

Served as an in-house analytics advisor for CapitalG portfolio companies and high-growth D2C brands. Led incrementality testing and optimization strategies to improve marketing efficiency and scale growth across platforms like Duolingo and Chewy.com.

Studio

Abacus Labs

Founder · Current · Internet

Abacus turns spreadsheet chaos into a real-time command center for MCA operators — deals, underwriting, collections, syndication, and compliance in one place. I founded it, built it, and run it for paying customers.

suph.app

Current · Internet

Small things I build to explore. When a new model or tool comes out, I like to spend a weekend with it and use it to solve a real problem. I don’t plan to support them; they’re experiments I think are worth sharing.

Billy’s TV Mounting · November 2026

I built it for Billy: a website in his voice where customers see their price and book a time in about a minute. Behind it are a booking engine, a service area mapped by real drive times, a calendar feed for his phone, and crayon art drawn with Codex and ChatGPT and animated with Higgsfield.

Siegeboard · October 2026

A chess game where every piece is a character with its own attack and death, drawn as pixel art. Claude builds the game and Codex the animation; it’s a work in progress.

The Toga Is Dead · August 2026

A 3D board game you play in the browser: 2–4 players, with solo practice, same-screen play and online invitations, set in a medieval coastal kingdom or the Roman empire.

Quran Art · July 2026

Simple geometric artwork from how the Qur’an uses Arabic demonstratives, words like hādhā (“this”): one image per surah, gathered in a gallery.